Saturday, October 18, 2014

Brand



It’s Finger Lickin Good, The Quicker Picker Upper, I’m Lovin It, and The Breakfast of Champions.  Those four slogans immediately trigger a brand name to me: KFC, Bounty paper towels, McDonalds, and Wheaties.  Companies put millions of dollars into marketing and research to develop and protect their brands. 

Each one of us wondering this earth has a unique and one of a kind brand.  My brand is Rodney Williams. I’ve put 55 years into developing and maintaining my brand.  There are moments I’m very proud of, and there have been missteps and bumps along the way.  All of the great moments and missteps help me hone my brand into being the best Rodney Williams I can be, and I will continue honing my brand as long I am floating around on this planet.

What’s your brand and are you happy with it?  If you are, that’s great.  If you’re not, get to honing.  Only you can change your brand.
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