Sunday, February 28, 2021

Brand

 

It’s Finger Lickin Good, The Quicker Picker Upper, I’m Lovin It, and The Breakfast of Champions.  Those four slogans immediately trigger brand names for me: KFC, Bounty paper towels, McDonalds, and Wheaties.  Companies put millions of dollars into marketing and research to develop and protect their brands. 

Each one of us wondering this earth has a unique brand.  My brand is Rodney Williams.  I’ve put 61 years into developing and maintaining my brand.  There are moments I am very proud of, and there have also been missteps along the way.  All the great moments and missteps help me hone my brand into being the best Rodney Williams I can be, and I will continue honing my brand as long I am floating around on this planet.

What is your brand and are you happy with it?  If you are, that’s great, and if you’re, get to honing.  Only you can change your brand.

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