No, 7-38-55 is not a hike sequence from football. It is the 7-38-55 Rule of Personal Communication. In 2008, Dr. Albert Mehrabian developed the rule which, breaks down personal communication as being: 7% words, 38% voice/tone, and 55% body language. Profilers refer to the non-verbal elements, tone/body language, as “tells” or unconscious reactions. You know them as fidgeting, avoiding eye contact, scratching your nose, ringing your hands, etc. When 93% of communications are non-verbal elements and only 7% are words, it's quite easy to see how communicating can fall completely apart.
Effective communication is an acquired skill. To be a better communicator, start paying attention to your own non-verbal elements. If you find yourself getting conflicting messages from someone, maybe you are giving conflicting messages. What did I say versus what did you hear? I hope both answers are the same.
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