Need Input
There seems to be no shortage of opportunities to share your experiences these days via surveys. Some grocery and department stores entice you with links at the bottom of the receipts to fill out a survey and be registered for a chance to win gift cards or cash. When I bought the new truck, Ford sent me a survey asking about the experience. I also received one from the hospital where I had some minor surgery and another one regarding my experience on a phone call for my satellite radio service.
Our thoughts and opinions do indeed count. I recall seeing some market research stating most people will tell six others about an experience when they get good service. When they get less than good service, they typically tell 12 about the experience. Companies realize consumers have choices where they spend their money. We do some form of surveying each day. Did you like the dinner I cooked? What did you think about the concert? What type of movies do you like? We’re not quizzing each other but collecting input on the experience to aid in future decisions.
Think about it from the simple view of dating. We ask questions regarding likes and dislikes on food, movie types, hobbies, etc. We are collecting the information to aid us in making better decisions regarding a potential date. Think what it would be like without asking. I pick someone up and take them to a shrimp and crab boil only to find they are allergic to shell fish. We go to see some science fiction movie with lots of blood and guts only to find they have a weak stomach. I show up on the motorcycle for a date only to find they are deathly afraid of them. All three things listed above could have been avoided just by surveying the other person on the front side.
Information makes the world go round. Without input, we cannot make informed decisions about anything. When someone asks for your ideas or opinions, give them. They really matter. Take the 10 minutes needed to fill out a survey. You could possibly win some money and are at least providing input to help the company improve their service going forward. What you have to say is important.
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